Meet Bonvoy - the New Marriott Loyalty Program

 
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Marriott announced in September 2016 that it was purchasing Starwood Hotels and Resorts. The merger was completed soon thereafter, but the loyalty programs continued to operate separately until August 2018. Even after the programs were merged (with many IT issues), Marriott continued to operate the program using three names - The Ritz-Carlton Rewards, Marriott Rewards, and Starwood Preferred Guest.

Bonvoy, the name of the newly combined program was announced in January 2019, and went live on February 13.

Here’s what you need to know about the new program.

NEW ELITE TIER NAMES

The elite tier names will change for a second time in the last six months. Luckily there will only be one Platinum level now instead of three. However, there aren’t any changes to the qualification requirements and benefits of each tier, just new names.

 
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DEACTIVATION OF SPG AND RITZ-CARLTON REWARDS APPS AND WEBSITES

If you chose to continue using your SPG or Ritz-Carlton Rewards app when you merged your accounts, download the Bonvoy account now, as the former are now deactivated. Don’t worry, you (shouldn’t) lose any of your information or status. Everything will now live on the Bonvoy app and website.

UPDATED COBRANDED CREDIT CARDS

Marriott’s cobranded credit cards with Chase and SPG’s cobranded cards with American Express will also receive a makeover to reflect the new Bonvoy branding. It is yet to be seen if you’ll receive a new card immediately, or if it will occur when your current card expires. If you really want the new branding, you should be able to request a new card from either Chase or Amex.

 
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